Dr. Santé is a brand of hair care cosmetics with two product lines: Macadamia Hair and Argan Hair, which contain either macadamia oil or argan oil with the addition of the hair-building component keratin. They offer a comprehensive treatment for damaged or weakened hair.
Social Media Strategy included:
- Internet PR
- Facebook Fun page development and popularization
- Bloggers testing products and reviews
- Forum sponsorship
- Tracking reviews and sending responses on behalf of Dr. Santé